ZS Associates

Hello VERSO.

Product Identity

Superfluid worked side-by-side with ZS to design a brand identity and microsite for its flagship AI-driven software product family, VERSO. The objective was to help position VERSO as the global data analytics platform of choice for life science sales teams, commercial operations professionals, and brand managers. While it was essential for VERSO to differentiate itself within a crowded market segment, it was also extremely important for the design DNA to align with ZS's master brand architecture.

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