ZS Associates

Coming out in favor of diversity and inclusion.

Brand Identity

ZS collaborated with Superfluid to design a master brand identity in support of its global Pride network of employees and the larger LGBTQ movement. Attracting and retaining a diverse workforce is central to ZS's business strategy, therefore the brand needed to show its true colors by embracing the firm's commitment to diversity and inclusion. We helped ZS realize the power of their Pride brand by integrating colors from the iconic rainbow flag into the corporate signature. We also created identity guidelines, promotional merchandise for recruiting and corporate events, email signatures, and motion graphic sequences.

Proud to be Pride.
"Superfluid helped us realize the beauty and power of our Pride brand."
Awesome! 
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