ZS Associates

Designing an immersive global brand experience.

Environmental Branding

ZS leveraged Superfluid's expertise in creative strategy, branding, and environmental design to help the $1 billion consulting firm re-imagine the visual aesthetic of its office portfolio. The multi-year initiative was driven by leadership's desire to connect people to the brand across 20 offices in 10 countries by creating an immersive global brand experience infused with local geographical diversity. Working side-by-side, we transformed the business by designing and integrating custom large format exhibits, physical signage, digital experiences, color palettes, and authentic natural materials reflective of the company and its culture.

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