ZS Associates

Transforming a global season's greetings campaign.

Global Campaign

Superfluid partnered with global consulting brand ZS to re-imagine the creative experience for its annual season's greetings campaign. The campaign is ZS's largest touching clients, partners, and friends of the firm in more than 14 countries on three continents. The objective was to build an innovative creative strategy that transcended cultures and religious festivals, connecting people to the brand on a deep emotional level around the world. We achieved this by leveraging nine custom mobile app icons to deliver a universal message of Peace, Love, and Joy across video, print, email, and social channels.

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